Privacy Policy

Personal Information You Provide

• Name
• Email address
• Phone number
• Company name
• Job title
• Website URL
• Business details submitted through contact forms, booking forms, surveys, or consultation requests
• Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on pages
• Referring website
• Approximate location based on IP address
• Website interaction and conversion activity

Information From Advertising and Analytics Tools

We may use tools such as Meta Pixel, Facebook/Instagram advertising tools, Google Analytics, Google Tag Manager, Google Ads conversion tracking, and similar technologies to understand website activity, measure ad performance, improve campaigns, and show relevant ads.

If your organization uses SETI Protect / AI Access Defense, the product is designed to add post-login session visibility for authorized users of your business systems. In that context, SETI may process:

• Session metadata (timestamps, browser session identifiers, device and OS attributes)
• Access events and policy actions (e.g., session lock triggered by configured policy)
• User-presence signals derived from the device camera, where the feature is enabled
• Unusual session behavior signals used for risk review

Camera and Presence Signals

When user-presence verification is enabled, SETI processes camera input on the user's device to generate presence signals. Camera frames are not used for marketing, are not transmitted to advertising platforms, and are processed only to support the security functionality described in your organization's SETI configuration and any applicable agreements. Retention of presence-related signals follows your organization's configured policy and our standard retention practices.

SETI is provided to business customers under separate commercial terms. Employees and authorized users of those customers should refer to their organization's internal privacy notice for details on how SETI is configured and used in their environment.

1b. Cookies and Analytics (Overview)

For details on cookies, pixels, and tracking technologies, see the Cookies & Analytics section below.

We may use collected information to:

• Respond to inquiries
• Schedule consultations or demos
• Provide marketing, advertising, automation, funnel, and website-related services
• Improve our website and user experience
• Measure ad performance and campaign effectiveness
• Send follow-up communications
• Personalize marketing and website content
• Protect our website, business, and users from fraud or abuse
• Comply with legal, regulatory, or platform requirements

Our website may use cookies, pixels, tags, scripts, and similar tracking technologies. These technologies help us:

• Understand how visitors use our website
• Track form submissions, page views, and conversions
• Improve advertising campaigns
• Retarget visitors with relevant ads
• Analyze website performance

We may use third-party platforms, including Meta and Google, to collect or process certain website activity data for analytics and advertising purposes. These platforms may use cookies or similar technologies according to their own privacy policies.

You can control cookies through your browser settings. You may also be able to manage advertising preferences directly through platforms such as Meta and Google.

We may use Meta Pixel and other Meta Business Tools to measure website activity, optimize advertising campaigns, and deliver relevant ads on Meta platforms such as Facebook and Instagram.

We do not intentionally send sensitive personal information to Meta through our website forms, Pixel events, or tracking tools. We do not knowingly transmit protected health information, financial account numbers, government identification numbers, passwords, or other prohibited sensitive information through Meta Business Tools.

We do not sell your personal information in the traditional sense. We may share information with trusted service providers and technology platforms that help us operate our business, website, advertising, analytics, CRM, automation, payment, scheduling, or communication systems. These may include:

• Website hosting providers
• CRM and automation platforms
• Email and communication tools
• Analytics platforms
• Advertising platforms
• Payment processors
• Scheduling tools
• Contractors or service providers supporting our business operations

We may also disclose information if required by law, legal process, or to protect our rights, users, business, or services.

When you submit a form on our website, request information, or book a call, you agree that Scale Labs may contact you using the information you provided. This may include email, phone, SMS, or other business communication methods related to your inquiry.

Submitting a form does not guarantee results, appointments, revenue, advertising performance, or business outcomes.

We retain personal information only as long as reasonably necessary for business, legal, operational, marketing, and compliance purposes. We may delete or anonymize information when it is no longer needed.

We use reasonable administrative, technical, and organizational safeguards to protect information. However, no website, system, or transmission method is completely secure. We cannot guarantee absolute security.

Depending on your location, you may have rights to:

• Request access to personal information we have about you
• Request correction of inaccurate information
• Request deletion of certain information
• Opt out of certain marketing communications
• Limit certain uses of tracking or advertising technologies

To make a privacy request, contact us using the information below.

If you receive marketing emails from us, you may unsubscribe by following the unsubscribe instructions in the email or contacting us directly. We may still send non-marketing messages related to active services, transactions, or business inquiries.

Our website may link to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party websites. Please review their privacy policies before providing information.

Our website and services are intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13.

Certain U.S. residents may have additional privacy rights under applicable state privacy laws. These rights may include the right to access, correct, delete, or opt out of certain processing of personal information. To exercise these rights, contact us using the information below.

We may update this Privacy Policy from time to time. When we update it, we will revise the "Last updated" date at the top of this page. Continued use of our website after changes are posted means you accept the updated policy.

If you have questions about this Privacy Policy or want to make a privacy request, contact us using the details in the Contact Us card at the bottom of this page.